![]() Bruce's trademark catchphrase, the two little words he has used to open more than 200 UFC main events, might not seem like much: "It's time!" That's it. What if Tony and Khabib had actually fought?įorty seconds! It took longer for Bruce to introduce the fighters, and it wasn't as if he was milking it. Cowboy took a foot to the face in the fight's opening seconds, and McGregor pounced like a cheetah and bashed Cowboy's head until Dean had seen enough. Fight fans, are you ready?īruce Buffer has opened more than 200 UFC main events with his concise trademark catchphrase: "It's time!" Jeff Bottari/Zuffa LLC/Getty ImagesįROM HIS VANTAGE POINT at cageside, all Bruce Buffer could see by the very end of Conor McGregor's obliteration of Donald "Cowboy" Cerrone this past January was the backside of referee Herb Dean, who was crouched beside them like an obstetrician trying to decide when to take over and pull the rest of this baby out himself. So enough with the formalities, let's get on with the main event. If the Buffer brothers' lives were a movie script, it would come back with a note to tone it down about 25%. The full story, though, is more like a great American saga, not quite rags to riches but close enough, filled with money and guns and fights, foster homes and family mysteries, global plagues and cancerous tumors, Dana White and Donald Trump and James Bond, beer, bourbon, celebrity poker and - date TBD this fall - officially licensed bathroom products. What a family story, right? Two brothers who've scaled different peaks in the same range, Michael in boxing, Bruce in UFC. He doesn't have to charge himself up once he enters the ring because he was born for this. ![]() He makes the VIPs at ringside feel glad they dressed up. "Diamonds Are Forever." The Shirley Bassey version, not the Kanye one with just the hook that the kids prefer. The lights dim, and as he makes his way toward the ring, the speakers blast something suitably Michael Buffer. ![]() Raw energy wafts off of him in squiggly lines.Īnd now it's time for the champ. "Jump Around," by House of Pain, let's say. And so he should enter the arena to something suitably UFC, something suitably Bruce. Coming up in the shadow of a legend drove him to find his own voice, conquer his own sport, be his own Buffer. He's the challenger, after all, the baby brother by 13 years. IF THIS STORY WERE a prizefight, Bruce Buffer would get introduced first.
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